Starred is an established player in the candidate feedback market. They noticed competitors were offering a feature where their customers could set up a survey on their career page to ask candidates questions on their experience there. As a category leader, Starred had to act. We had to come up with a competitive counterpart that leverages Starred' strengths.
Normally I always start with researching but since pop-up surveys are nothing new, I wanted to sketch ideas before my brain was all cluttered with ideas from the internet. That's how I came up with two options: the widget and the slide-in survey.
As said, pop-up surveys are nothing new and there is a lot written about the subject. During this research I was able to come up with criteria that were essential for the further design:
Especially the third finding was crucial. Starred believes asking NPS is great, but only a NPS score will only tell you so much. You need to find out what the drivers of your score are. That second input field was planned to do exactly that.
I made prototypes for three different options. We were able to pick elements from different options to combine it into our favourite. Below is one of the options.