Starred

Survey on career page

Design for a pop-up survey on career pages. Customers can set up their career page and add a pop-up survey.

The Challenge

Starred is an established player in the candidate feedback market. They noticed competitors were offering a feature where their customers could set up a survey on their career page to ask candidates questions on their experience there. As a category leader, Starred had to act. We had to come up with a competitive counterpart that leverages Starred' strengths.

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Sketches

Normally I always start with researching but since pop-up surveys are nothing new, I wanted to sketch ideas before my brain was all cluttered with ideas from the internet. That's how I came up with two options: the widget and the slide-in survey.

Research

As said, pop-up surveys are nothing new and there is a lot written about the subject. During this research I was able to come up with criteria that were essential for the further design:

Illustration increase conversion rates for pop-ups two or even threefold
Pop-ups can be intruisive, keep the cognitive load for users low
The difference between 1 or 2 input field in terms of conversion rates is negligible

Especially the third finding was crucial. Starred believes asking NPS is great, but only a NPS score will only tell you so much. You need to find out what the drivers of your score are. That second input field was planned to do exactly that.

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Prototype options

I made prototypes for three different options. We were able to pick elements from different options to combine it into our favourite. Below is one of the options.

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The Final Product

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